16 best marketing events in Spain in 2025 you shouldn’t miss

Spain has become a hub for marketing innovation and professional development in recent years. From digital marketing conferences to industry-specific gatherings, these events offer valuable opportunities for networking, learning, and staying ahead of industry trends.

In this article, we’ll explore the best marketing events across Spain in 2025, highlighting what makes each one special and why you should consider attending.

List of the 16 best marketing events in Spain

1. Sherpa Day

Sherpa Day is a reference digital marketing event in Madrid organized by Sherpa Campus and led by Leti Grijó. The third edition took place on March 29, 2025, at Espacio Pablo VI, featuring speakers like Mónica Martínez and Borja Girón.

The event included 15+ practical talks on social media, AI in marketing, and content creation. Sherpa Day connects over 650 marketing professionals with both standard and VIP ticket options available.

2. TRAFFFIC

TRAFFFIC was a comprehensive digital marketing event held at the Palau de Congressos in Girona on March 28, 2025. It was preceded by a Community Day on March 27 and followed by a Family Day on March 29.

The event featured diverse speakers covering topics like AI in hosting, social media strategies, storytelling, and SEO. Presentations are delivered in both Spanish and Catalan, making it accessible to a broad audience.

TRAFFFIC offers various ticket options, including general admission, meals with speakers, and a VIP experience with a private dinner and networking party. The event concludes typically with awards and special surprises for attendees.

3. Search Barcelona

Search Barcelona is a networking group dedicated to search marketing topics including SEO, PPC, and social media. The community provides a friendly and supportive environment for professionals to stay updated on search news.

The group hosts multiple events and meetings throughout the year, encouraging first-time speakers and entrepreneurs to share case studies and experiences. Their most recent event was held on February 28th, 2025, with upcoming events to be announced.

Search Barcelona is organized by Turn Global SL, a remote digital marketing consultancy based in Barcelona. Interested participants are encouraged to check the official page regularly for the latest event announcements and details.

4. Pro Marketing Day

PRO Marketing Day is a two-day marketing event held at Teatro Goya in Madrid on April 5-6, 2025. This sixth edition features 21 actionable presentations from industry experts on the first day and 7 top agencies performing live marketing actions on the second day.

The event brings together 600 attendees and covers diverse topics including AI in marketing, SEO strategies, UX research, and neuromarketing. Ticket options range from single-day access to full event passes (€48).

Attendees receive access to all current videos plus 227 videos from previous editions, providing over 60 hours of training content. The event also includes networking opportunities with dedicated spaces for professional connections.

5. E-SHOW Next Barcelona

E-SHOW Next is a disruptive eCommerce fair taking place on April 9-10, 2025, at Fira de Barcelona (Recinto Montjuïc). The event connects brands, sellers, and consumers with innovative solution leaders in the sector.

The fair features over 150 success cases, presentations, and debate panels, attracting more than 9,000 professional visitors, executives, and decision-makers. It offers an immersive experience combining advanced technology, creativity, and emerging trends.

Program highlights include sessions on AI in eCommerce, international expansion strategies, last-mile logistics, retail media, influencer marketing, and digital transformation. Notable speakers include executives from companies like Veepee, Nestle, LOEWE Perfumes, Lufthansa Group, and Klarna.

6. E-SHOW Madrid

E-SHOW Madrid is the largest eCommerce show in Southern Europe, held on October 29-30, 2025, at IFEMA Madrid. This event brings together leading eCommerce and digital marketing service providers with the most influential national and international speakers in the sector.

The event attracts over 25,000 qualified professionals, including C-level executives and decision-makers looking for providers, strategies, and digital solutions to boost their businesses. 

The program features more than 350 keynote speakers sharing success cases on trending topics such as digitalization, sustainability, social commerce, omnichannel strategies, artificial intelligence, and the metaverse.

7. Andalu-SEO

Andalu-SEO is an advanced SEO event taking place on May 17, 2025, at Setas de Sevilla. The congress focuses on web positioning and technical SEO, where innovation and experience converge.

The event features prominent speakers including Juan Gonzalez Villa (USEO), Fernando Maciá (Human Level), Dani Leitner (International SEO expert), and various technical SEO specialists. Sessions cover topics like introduction to Headless CMS, local SEO tricks, JavaScript and load speed, and SEO beyond Google.

Tickets include access to the event, morning and afternoon coffee breaks, networking opportunities, welcome pack, attendance certificate, open bar, and an after-event chill-out with speakers and organizers. The congress expects to connect industry professionals in a learning and networking environment.

8. SEOplus

SEOPlus is the largest professional SEO event in Spain, taking place on Friday, July 25, 2025, at VB Spaces in Alicante.

The event focuses on White Hat, Grey Hat, and Black Hat SEO techniques with presentations from industry experts. The congress program includes sessions on AI-powered SEO analysis, long-term AdSense niches, AI search optimization, and more.

After the presentations, attendees can participate in a networking session called “Beerworking.” The event offers different attendance options, including in-person access with coffee breaks, networking opportunities, event recordings, and presentation PDFs. SEOPlus also features awards that recognize the achievements of industry professionals.

9. SEonthebeach

SEonthebeach is a unique marketing event taking place on June 6-7, 2025, at Nudo Beach Club in Castellón. This 12th edition combines expert SEO knowledge with a relaxed beach atmosphere.

The event features international speakers specializing in SEO, data, and AI strategies. Beyond presentations, attendees can network with industry experts in an informal beach setting with hammocks, games, and social activities.

SEonthebeach positions itself as “two days of leisure to do business” and promises cutting-edge content rather than conventional marketing talks.

10. eCongress Málaga

eCongress Málaga is the largest ecommerce and digital marketing congress in Spain, holding its 13th edition on June 20, 2025, at the Palacio de Ferias y Congresos de Málaga.

The event features 12 talks from industry experts covering artificial intelligence, brand strategies, SEO, and reputation management. It also includes training workshops, an exhibition area, and networking opportunities.

With 24 million social media impressions in its last edition, eCongress Málaga has established itself as a reference event for marketing professionals, having hosted over 200 speakers and 6,700 attendees throughout its history.

11. ENAE Digital Meeting

ENAE Digital Meeting is the largest digital marketing congress in the Murcia region, holding its 8th edition on March 1, 2025. The event explores trends in digital marketing and artificial intelligence.

The congress featured experts including Xavier Colomés, Paula Garrofé, and Javi Lázaro, with sessions on client growth strategies, digital advertising, machine learning, and entrepreneurship skills.

Attendees can enjoy networking opportunities with industry professionals, access to recordings, and areas to establish business connections in a comprehensive 360° event experience.

12. International Search Summit

International Search Summit is the only event entirely dedicated to international search marketing, taking place on November 13, 2025, at the World Trade Center Barcelona.

The full-day conference features three tracks covering international SEO, content strategies, and paid media approaches for global markets. Previous editions have featured industry experts like Aleyda Solís and Martin Splitt from Google.

The event is conducted entirely in English and offers extensive networking opportunities for professionals focused on improving their online visibility in international markets and enhancing their global digital strategies.

13. Congreso Extremeño de Marketing Digital (CEMD)

The 8th Congreso Extremeño de Marketing Digital (CEMD) was held on February 14, 2025, at Edificio Ibercaja in Badajoz. The event focused on practical digital marketing strategies and AI implementation for businesses.

The congress featured expert speakers, presentations, workshops, and networking opportunities aimed at helping attendees immediately apply digital solutions. Following the success of previous editions, the 2025 event continued to strengthen the digital professional community in Extremadura.

Recordings of all sessions are available for those who couldn’t attend in person.

14. Digital Beauty Summit

Digital Beauty Summit 2025 is an annual event organized by Beauty Cluster, focusing on digitalization and e-commerce in the beauty industry. It took place on January 23, 2025, at Cine Yelmo Ideal in Madrid.

The program included presentations on e-Beauty strategies, AI governance, digital presence enhancement, TikTok Shop, Beauty Tech innovations, and influencer marketing. Notable speakers included executives from Puig, L’Oreal, TikTok, Kantar Insights, Cyberclick, and other industry leaders.

The summit offers valuable networking opportunities and insights into the latest digital trends transforming the beauty sector. Registration is open for both Beauty Cluster members and non-members.

15. DigiMarCon Spain

DigiMarCon Spain 2025 is the premier digital marketing conference taking place on September 4-5, 2025, at the W Barcelona Hotel. The event offers both in-person and online attendance options.

The conference brings together marketing leaders to share insights on emerging strategies and technologies. It covers topics including artificial intelligence, content marketing, influencer marketing, SEO, and social media.

DigiMarCon provides networking opportunities, keynote presentations, and strategy sessions designed to help attendees improve their digital marketing performance. The event attracts marketers, digital executives, and professionals looking to advance their knowledge in the rapidly evolving digital landscape.

16. RMC Galicia

RMC Galicia 2025 is a marketing conference taking place on September 27, 2025, at Palexco in A Coruña. Organized by Raiola Networks, the event brings together marketing professionals and industry experts.

The conference features presentations from specialists, including Roberto Fraga and Celia Villarino, with a special SEO roundtable discussion. Hosted by Benlly Hidalgo and Álvaro Fontela, the event offers both in-person and online attendance options with networking opportunities.

After eight successful editions, RMC Galicia continues to be a valuable platform for learning and connecting with marketing professionals in Spain.

Tips for making the most of Spanish marketing events

Attending marketing events in Spain requires preparation to maximize your experience and investment. Here are key strategies to help you get the most out of these professional gatherings:

• Plan ahead: Book tickets early to secure best prices and accommodation options
• Research speakers and agenda: Review the program and prioritize sessions relevant to your business goals
• Prepare your networking strategy: Create business cards with QR codes and prepare a concise introduction in both English and Spanish
• Engage actively on social media: Follow event hashtags and connect with other attendees online
• Schedule follow-ups: Set aside time after the event to connect with new contacts while conversations are fresh
• Take advantage of workshops: Participate in practical sessions for actionable takeaways and meaningful connections

Conclusion

Spain’s marketing events scene offers exceptional opportunities to learn from industry leaders, discover emerging trends, and build valuable professional connections. 

Whether you’re interested in SEO, digital marketing, ecommerce, or specific industry applications, there’s an event tailored to your needs.

Attending these conferences will give you insights into local and global marketing strategies while enjoying Spain’s vibrant culture and hospitality. 

Mark your calendar for these top marketing events in 2025 and prepare to elevate your marketing knowledge and professional network.

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