Fashion speaks a universal language, yet translating its nuances across different cultures and markets requires more than just linguistic expertise. In this article, we will learn what translating for the fashion industry involves, the importance of localizing fashion...
“Eating your fingers off!” was not the intention behind KFC’s iconic “finger-lickin’ good” slogan when they rolled it out in China. Marketing translation mishaps like this can be quite embarrassing and may result in costly fixes and...
